STA
PICCADILLY OOH
Saudi Arabia offers tourists dozens of possible landscapes, activities and experiences to enjoy. From scenic morning hikes in the lush Souda mountains to idyllic stargazing trips in AlUla and everything in-between, there’s something for everyone. In this execution, we will demonstrate the multi-faceted nature of the country with an impactful, modular collage consisting of video, text and iconography dramatizing the idea how visitors can build any kind of trip they desire.